They need coddling. They need participation trophies. They think they know how to run the world.

Ok, I'm obviously exaggerating and being harsh! But many people from older generations make these assumptions about millennials. Really, they have admirable traits that make them suitable to own a business – particularly, a franchise.

Let me share four of them with you.

1. They Want More Out of Their Career

Many Gen-X people and Boomers get their feel-good sense from working hard, developing themselves, and staying involved with the local community. For millennials, making a positive impact on their world and community takes on a different form than it does for other generations.

Many millennials expect "good" from their career early on as part of the benefits package. They value experiences over possessions and expect their work to align with that.

This generational desire to better the world leads them to businesses that benefit their communities such as franchises. And if their work opportunities can create jobs and make the world a better place, they will hop on them. The combination of profitability and "do-good-ability" (new word invented) makes them great candidates for a franchise.

2. They Love Coming Up With Fresh Ideas

Franchising, like any other business venture, demands bravery, boldness, and enthusiasm. In home-based and low-cost franchises, millennials are making up 50 percent of new franchisees. Why? Because franchising encourages franchisees to take risks. Millennials like this risk.

Both the franchisor and the franchisee experience a win-win when they combine an established brand with fresh ideas. Franchisors seek out enthusiastic owners who want to put their hearts and souls into their new business. The intrinsic motivation that millennials possess makes franchising a great option.

3. They Understand How New Tech Works

The biggest complaint about millennials may actually benefit the world the most.

Millennials use computers and cellphones as easily as they use their own two feet. Their technological know-how makes franchise software appear easy, and they understand how to leverage data to boost customer satisfaction and franchise sales figures.

Millennials also enjoy using dozens of channels to communicate with and engage customers as a result of their social media immersion. Franchise business management and proficiency with tech go hand in hand.

What older franchise prospects may find difficult, the millennial generation finds simple. Even better, they know the subtleties of all of these social platforms and successfully control them. Hate to say it, but most people over 40 have trouble understanding the unique language and culture of each platform.

4. They Work Well as a Team

Yes, millennials may need a bit more affirmation. So of course, franchising makes more sense for the entrepreneurial types!

Everyone wants recognition and thanks for their efforts, but this generation prefers collaboration and shared recognition more than most. They have an inquisitive nature and want to learn from others.

Franchising allows for this "co-opetition" where you work for yourself but not by yourself. When you need support, you go get it, but it's widely available.

When it comes to establishing successful franchise locations, a suitable fit for millennial franchisees (and all franchisees) should love the element of teamwork . They should want involvement in franchise choices that affect their investment.

Franchisors who focus on great support and teamwork will attract lots of fresh, hungry millennial candidates.

In ActionCOACH, we find that millennials make great franchise partners and coaches for one reason that I failed to mention. They carry ZERO corporate baggage – no limiting beliefs, no "I Know" mentality, and no hesitation to tell business owners what they need to hear when coaching.

Do you or someone you know fit this mold? If so, contact us or take a look at this brief overview of our business model.