ActionCOACH Announces Shift in Business Model

Apr 28, 2022

ActionCOACH Announces Shift in Business Model

World’s #1 business coaching brand pivots to more scalable and profitable coaching system.

 CANAL WINCHESTER, OH — 28 Apr. 2022 — Effective May 1, ActionCOACH will eliminate its business coaching “Practice” model and fully shift to a “Firm” model for those who wish to invest in the world’s largest and most successful business coaching organization.


“I’m thrilled after 12 years of perfecting this. True entrepreneurs can now enter our industry with a scalable business model that employs coaches and serves hundreds of business owners,” said Craig Hohnberger, CEO of ActionCOACH GoBIG Region (OH, IN, MN, WI).


The Only Business of Its Kind

ActionCOACH has historically offered single-coach practices in which a person buys a license and offers coaching service themselves (similar to a solo law practice). Business coaching has been dominated by individual coaches in the past. However, after 30 years of creating and growing the industry, future expansion will rely on business builders who can hire great business coaches and scale larger, more profitable, and more impactful coaching firms.


The ActionCOACH Firm model, built for the true entrepreneur, allows for the purchase of exclusive territory and unlimited team growth – along with the already existing benefits of ActionCOACH’s world-class systems and tools shared by over 1,000 franchise partners globally.


“I’m proud to be part of the most successful and innovative brand in the business coaching space. As successful as our business has been, this model opens up even more possibilities for us,” said Mike McKay, Firm Owner at ActionCOACH of Madison.


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