ActionCOACH emerged as an overnight success in 1993 when founder Brad Sugars began conducting seminars and workshops for the owners of small-to-medium-sized businesses throughout Australia and New Zealand. For the first time, business owners had access to hundreds of compelling yet relatively simple and affordable sales, marketing, and team-building strategies to transform their businesses and lives.

Since then, more than half a million people have attended an ActionCOACH seminar, and more than 15,000 business owners across the globe every week discover that hiring an ActionCOACH Business Coach was one of the best decisions they've ever made.

ActionCOACH has been internationally franchised since 1997 and currently has more than 1,000 offices operating in 80 countries. It is also an active member of the International Franchise Association. It is currently rated by the U.S.-based Entrepreneur Magazine as the #1 Business Coaching Franchise in the world and one of the Top 100 Franchises overall, one of the Top 20 Home Based Franchises, and one of the Top 25 Fastest-Growing Franchises.

ActionCOACH team members worldwide are dedicated to pursuing our Vision of “World Abundance through Business Re-education” and abide by our 14 Points of Culture, which underpins everything we do.

Since ActionCOACH pioneered Business Coaching in the early 1990s, the term has become synonymous with performance and growth. It is as focused on the business, its team, its processes, and its sales and marketing as it is on the business owner.

You see, owners of small-to-medium-sized businesses find it difficult to keep pace with all the changes and innovations going on in today’s modern world while simultaneously improving sales, marketing, systems, planning, and team management.

As business coaches, we are true generalists. You’ll take your business experience, add it to our proprietary and copyrighted systems, and coach business owners to financial and personal success.

If you’re going to invest in your own business, you’d better make sure it has every chance of success, right? Why would you want to go at it alone as an entrepreneur, take all the risks, and face an uncertain future?

You've likely seen the statistics that over half of businesses fail within five years. Franchising not only maximizes a business's chance of surviving the first few years in business but maximizes their chances of thriving with proven systems to support them every step along the way.

By choosing ActionCOACH, you’ll be joining the World’s # 1 Business Coaching community. You will also become an integral member of the company that was an industry pioneer. Finally, you'll have our almost 30 years of learnings and resources at your disposal to ensure your business succeeds the minute you start.

We do offer non-franchise positions as employee coaches and area managers, opportunities within  our local franchise offices as those arise.

No matter what role fits you, you’ll become one of over 1,000 business coaches operating in 80 countries worldwide. And they’ll be there to help and encourage you every step along the way.

When you invest in the ActionCOACH system, you purchase the franchise rights to operate an ActionCOACH Business Coaching Business.  This provides you with complete ActionCOACH systems that covers sales, marketing, coaching, systems-building, and more. You’ll also get your own personal success coach who will keep you on track, a global support group, and a network of other franchise partners with whom to share ideas, successes, and experiences.

In short, you’ll be getting a proven turn-key system that has been developed and tested over the past 27+years. 

Your role as an ActionCOACH is to help the owners of small-to-medium-sized businesses with their sales, marketing, management, team building, direction, goal setting, and so much more … Essentially, you’ll be their sounding board, confidant, mentor and, coach. But you don’t have to be a marketing guru to succeed, and the ActionCOACH system has been designed to get results in a way that’s both effective for the client and highly profitable for you.

As part of your arsenal of products and services, you’ll deliver everything from Business Coaching programs to seminars to 1 on 1 coaching that guides business owners to growth and eventual sale of the business. This is your own business, meaning you can offer whatever product mix suits you best!

So as a Business Coach, what might your average week look like?

You would probably spend it meeting with prospective clients, coaching clients virtually or in-person, preparing and delivering seminars, conducting in-house training programs, critiquing your clients’ marketing pieces, performing Alignment Consultations, and selling ActionCOACH programs.

You’ll be able to validate earning potential directly with our franchise partners during the Validation phase of due diligence and will find that our typical franchise partner earns well into the 6-figures. You will also have the opportunity to review our FDD Item 19 (which nobody else in our industry discloses).

At the end of the day, your results will depend on your goals, work ethic, drive, and willingness to follow the systems and use the support provided. We’ll walk you through the financial model, but we won’t make a specific claim as to how much you will earn for the reasons listed above.

Yes! We are also the only coaching company of any kind to guarantee our clients' results! Ultimately, only YOU can ever be truly accountable and responsible for your own success.

Even though we are still your coach, we can’t do your work for you. You’re still the player, and it will always be up to you to take the field. We will push you, train you, help you, be there for you, and even do some things with you. In the end, you still have to do the work.

We guarantee to provide the best service and support available to work through your questions and challenges promptly using the most current and appropriate processes and approaches. Last but not least, your Master Licensee team is fully committed to helping you become successful, whether you like it at the time or not.

Once we’ve helped you set your goals and create your plan, we’ll do whatever it takes to make sure that you reach, and stretch, and strive with all your might to achieve your goals… and all you desire. At the same time, we’ll be sure to promote work-life balance as an overriding theme in all we do. This is to ensure you never compromise either the long-term health and success of your company or yourself. Most importantly, we will never compromise your personal values.

Once you reach our discovery process, we will share our guarantee with you. You will not be disappointed.  

We are truly recession-proof, and our clients need us in good times and bad. In a good economy, businesses realize they want an ActionCOACH. In a bad economy, they realize that they need an ActionCOACH. We typically increase client profits with our value proposition for >100% ROI in the first few months.

Ask franchise partners or check out our interviews on our YouTube channel. You'll learn that many of our franchise partners and clients thrived during COVID-19.

Yes.  It is an asset you are purchasing.

Unlike many other franchise training programs, you receive pre-training, an intensive 10-day training program, and post-training with your Master Licensees. This is only the beginning. You’ll then step into a continual learning and local support program, and you‘ll be provided with all the tools, knowledge, and resources to have a dramatic impact on your business from day one.

By the time you start coaching your clients, you’ll be a master of the most powerful business secrets available. And, you’ll know the keys to multiplying business profits and generating wealth. You’ll be fully equipped to achieve sensational results that will amaze your clients.  

When owning an ActionCOACH Business Coaching franchise, you’ll have all the latest lead generation and sales techniques available. You’ll be using the full suite of the most powerful, tried-and-tested marketing tools available to develop your business. You’ll also have access to the latest thinking on the subject, which will keep you well ahead of the pack.

When one of our franchise partners or coaches finds an amazing new tool or strategy, you'll be in the know.