ActionCOACH Frequently Asked Questions

ActionCOACH emerged as an overnight success in 1993 when founder Brad Sugars began conducting seminars and workshops for the owners of small-to-medium-sized businesses throughout Australia and New Zealand. For the first time, business owners had access to hundreds of compelling yet relatively simple and affordable sales, marketing, and team-building strategies to transform their businesses and lives.

Since then, more than half a million people have attended an ActionCOACH seminar, and more than 15,000 business owners across the globe every week discover that hiring an ActionCOACH Business Coach was one of the best decisions they've ever made.

ActionCOACH has been internationally franchised since 1997 and currently has more than 1,000 offices operating in 80 countries. It is also an active member of the International Franchise Association. It is currently rated by the U.S.-based Entrepreneur Magazine as the #1 Business Coaching Franchise in the world and one of the Top-100 franchises overall, one of the Top-20 Home Based Franchises, and one of the Top 25 Fastest-Growing Franchises.

ActionCOACH team members worldwide are dedicated to pursuing our Vision of “World Abundance through Business Re-education” and abide by our 14 Points of Culture, which underpins everything we do.

Since ActionCOACH pioneered business coaching in the early 1990s, the term has become synonymous with performance and growth. It is as focused on the business, its team, its processes, and its sales and marketing as it is on the business owner.

Owners of small-to-medium-sized businesses find it difficult to keep pace with all the changes and innovations going on in today’s modern world while simultaneously improving sales, marketing, systems, planning, and team management.

As business coaches, we are true generalists. You’ll take your business experience, add it to our proprietary and copyrighted systems, and deliver coaching to business owners in your local area.

Franchises have better success rates over independent businesses. In fact, according to the US Department of Commerce, franchises are exponentially more likely to succeed than new startups.

If you’re going to invest in your own business, you’d better make sure it has every chance of success, right? Why would you want to go at it alone as an entrepreneur, take all the risks, and face an uncertain future?

All a franchise is at the end of the day is a proven business model.

Plus, as part of our team, you’ll become one of over 1,000 business coaches operating in 80 countries worldwide. And they’ll be there to help and encourage you every step along the way.

When you invest, you purchase the franchise rights to operate an ActionCOACH Business Coaching Business.  This provides you with the full suite of turnkey systems that covers sales, marketing, coaching, and more. 

You’ll also get your own personal success coach who will push you to grow, a global support group, and a 1,000+ network of  franchise partners with whom to share ideas, successes, and experiences.   

In short, you’ll be getting a proven turn-key system that has been developed and tested over the past 27+years. 

This depends on your vision for the business!

As an ActionCOACH, your role is to coach the owners of small-to-medium-sized businesses to improve their sales, marketing, management, team building, direction, goal setting, and so much more … 

As part of your arsenal of products and services, you’ll deliver everything from business coaching programs to seminars to digital courses. Remember, this is your own business, meaning you can offer whatever product mix suits you best!

Many franchise partners do not want to be the coach, so they hire employee and contract coaches to deliver coaching while they focus on scaling their business – using the same ActionCOACH systems that clients receive!

After ensuring that you'd make a great fit to be an ActionCOACH firm owner or coach, we will walk you through an ROI potential calculator.

You will see expected ROI depending on the products you want to offer, how many clients you want to coach, and how big you want your team to be.

You’ll also validate earning potential directly with our franchise partners during the Validation phase of due diligence and will find that our typical franchise partner earns well into the 6-figures. You will have the opportunity to review this in detail in our FDD Item 19 (which nobody else in our industry discloses).

Some of our firm owners have $100 million + visions, while others coaches run a lifestyle business. At the end of the day, your results will depend on your goals, work ethic, drive, and willingness to follow the systems.

Unlike many other franchise training programs, you receive pre-training, an intensive 10-day training program, and post-training with your Master Licensees. This is only the beginning. You’ll then step into a continual learning and local support program, and you‘ll be provided with all the tools, knowledge, and resources to have a dramatic impact on your business from day one.

By the time you start coaching your clients, you’ll be a master of the most powerful business and coaching secrets available. And, you’ll know the keys to multiplying business profits and generating wealth. You’ll be fully equipped to achieve sensational results with your clients.  

We are also the only coaching company of any kind to guarantee our clients' results!

Even though we are still your Master Coaches, we can’t do your work for you. You’re still the owner, and it will always be up to you to take charge. We will push you, train you, help you, be there for you, and even do some things with you. In the end, you still have to do the work.

We guarantee to provide the best service and support available to work through your questions and challenges promptly. We use the most current and appropriate processes and approaches. Our success depends on your success.

Most importantly, we will never compromise your personal values.

When owning an ActionCOACH Business Coaching franchise, you’ll have all the latest lead generation and sales techniques available. You’ll use the full suite of powerful, tried-and-tested marketing tools available to develop your business. You’ll also have access to the latest thinking on the subject, which will keep you well ahead of the pack. 

When one of our franchise partners finds an amazing new tool or strategy, you'll be in the know.

We are truly recession-proof, and our clients need us in good times and bad. We've actually won awards for it! 

In a good economy, businesses realize they want an ActionCOACH. In a bad economy, they realize that they need an ActionCOACH. Coaching tends to pay for itself within the first 3-6 months.

Ask franchise partners or check out our interviews on our YouTube channel. You'll learn that many of our franchise partners and clients thrived during COVID-19.

Yes. It is an asset you are purchasing.