Although not everyone believes they have the ability to sell, as a business owner, you will have no choice but to do so, especially in the early years of your business. You build a new (in your community) brand and products and services to sell. Therefore, you need to master the art of sales.

The most effective salespeople possess specific traits that make it easy for them to excel at their jobs. Strive to develop these five attributes, and you'll transform yourself into a seller and closer!

Positivity

You'll hear "no" a lot as a salesperson. Don't let it get the best of you. "No" is interpreted as "not right now" by the most effective salesperson, who will creatively find ways to try again later.

Maintaining a positive attitude in the face of adversities will help a lot early on. Every failure is a learning opportunity that you can leverage. Once the win pour in, you'll know exactly what resulted in that win, versus just guessing.

Great Listening

Listening skills are essential for successful sales. Always strive to see things through the eyes of the person you’re conversing with and always keep their needs in mind. Take the time to pay attention.

If you demonstrate that you care about your clients and prospects, you will gain their trust and loyalty.

Organization

Get your s**t together! One slip-up will make you look disorganized, and nobody wants to pay a disorganized person thousands of dollars per month.

Having the knowledge and tools needed for meetings and pitches will only get you so far. Keep track of leads, schedule appointments, follow up on leads, generate lists, create a default calendar and set reminders for what you need to do and who you need to call or visit.

And of course, know your stuff. You should not only have a deep and through understanding of your products, but also of the marketplace and macro environment of the industry. You can't offer sound advice with no experience of your customers and what they deal with day to day.

Finally, don't ever try to wing anything. How would you feel if you paid for an amazing service and the provider came up with everything on the fly?

Resourcefulness

Our coaches aren’t consultants, meaning they don’t do all the work for the client. Coaches guide their clients through issues and alleviate pain points with their systems and networks. Put your company, goods, and services in a position to accomplish exactly that.

You must, however, stay truthful, relevant, and detailed. Never oversell services or features that your clients don't need and you can’t deliver on in a world-class fashion.

This resourcefulness doesn’t just apply to your relationship with clients. Your approach to identifying and contacting new consumers should also be resourceful in nature

Great salespeople always find what they’re looking for if they look hard enough.

Passion

If you feel like you're 0 for 4 at this point, at least harness in this trait. Great salespeople sell great products/services that they'd buy themselves!

This natural confidence you’ll carry as a result should be contagious when you talk about what you are selling. As the the face of your firm, your talks and pitches will compel people if you exhibit your passion and conviction with every word.

When you truly believe in the product, you don't "sell". You merely convey your passion about the product.

Interested in building a business where you can sell proven products right off the bat? Take our Biz Quiz to find out if you have some of the traits we look for. And if you'd like to learn more about our due diligence process, click here.